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| Kadiwa ng Pasko, launched by President Ferdinand R. Marcos Jr. on Wednesday, offers affordable products, including rice at P25 per kilo. Photo: OPS |
Filipinos can now buy affordable products such as rice for P25 per kilo at the Kadiwa ng Pasko Project, which President Ferdinand R. Marcos Jr. launched on Wednesday as part of his administration's effort to reduce rice prices.
During the event in Barangay Addition Hills, the chief executive reaffirmed the government's commitment to implementing measures to improve Filipinos' lives.
The Kadiwa ng Pasko project was developed in collaboration with the Department of Agriculture (DA) as the lead agency to combat inflation by providing people with affordable goods, particularly during the upcoming holiday season. The program aims to provide a market for local farmers' and fishermen's produce and small businesses selling basic necessities.
Organizers anticipate earning more money while providing the public with more affordable, accessible, and high-quality merchandise.
First Lady Louise Araneta-Marcos joined the President, expressing her full support for the initiative.
Fourteen sites were opened across the country on Wednesday, November 16, simultaneously, including 11 in the National Capital Region, one in Tacloban City, one in Davao De Oro, and one in Koronadal City, South Cotabato.
In his speech, Marcos also thanked the DA and supporting agencies such as the Departments of Trade and Industry (DTI), Interior and Local Government (DILG), Social Welfare and Development (DSWD), and Labor and Employment (DOLE) for organizing the program.